4. Applying the Multimedia Principle: Use Words and Graphics Rather Than Words Alone

  1. Ruth Colvin Clark and
  2. Richard E. Mayer

Published Online: 4 JAN 2012

DOI: 10.1002/9781118255971.ch4

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition

How to Cite

Clark, R. C. and Mayer, R. E. (2011) Applying the Multimedia Principle: Use Words and Graphics Rather Than Words Alone, in e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition, Pfeiffer, San Francisco, CA, USA. doi: 10.1002/9781118255971.ch4

Publication History

  1. Published Online: 4 JAN 2012
  2. Published Print: 1 AUG 2011

ISBN Information

Print ISBN: 9780470874301

Online ISBN: 9781118255971

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Keywords:

  • multimedia principle;
  • static illustration;
  • animation;
  • graphics;
  • psychological reason

Summary

This chapter contains sections titled:

  • Do Visuals Make a Difference.?

  • Multimedia Principle: Include Both Words and Graphics

  • Some Ways to Use Graphics to Promote Learning

  • Psychological Reasons for the Multimedia Principle

  • Evidence for Using Words and Pictures

  • The Multimedia Principle Works Best for Novices

  • Should You Change Static Illustrations into Animations?

  • What We Don't Know About Visuals