4. Applying the Multimedia Principle: Use Words and Graphics Rather Than Words Alone
Published Online: 4 JAN 2012
DOI: 10.1002/9781118255971.ch4
Copyright © 2008, 2011 John Wiley & Sons, Inc. All rights reserved.
Book Title
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition
Additional Information
How to Cite
Clark, R. C. and Mayer, R. E. (2011) Applying the Multimedia Principle: Use Words and Graphics Rather Than Words Alone, in e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition, Pfeiffer, San Francisco, CA, USA. doi: 10.1002/9781118255971.ch4
Publication History
- Published Online: 4 JAN 2012
- Published Print: 1 AUG 2011
ISBN Information
Print ISBN: 9780470874301
Online ISBN: 9781118255971
- Summary
- Chapter
- References
Keywords:
- multimedia principle;
- static illustration;
- animation;
- graphics;
- psychological reason
Summary
This chapter contains sections titled:
Do Visuals Make a Difference.?
Multimedia Principle: Include Both Words and Graphics
Some Ways to Use Graphics to Promote Learning
Psychological Reasons for the Multimedia Principle
Evidence for Using Words and Pictures
The Multimedia Principle Works Best for Novices
Should You Change Static Illustrations into Animations?
What We Don't Know About Visuals