6. Applying the Modality Principle: Present Words as Audio Narration Rather Than On-Screen Text
Published Online: 4 JAN 2012
DOI: 10.1002/9781118255971.ch6
Copyright © 2008, 2011 John Wiley & Sons, Inc. All rights reserved.
Book Title
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition
Additional Information
How to Cite
Clark, R. C. and Mayer, R. E. (2011) Applying the Modality Principle: Present Words as Audio Narration Rather Than On-Screen Text, in e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition, Pfeiffer, San Francisco, CA, USA. doi: 10.1002/9781118255971.ch6
Publication History
- Published Online: 4 JAN 2012
- Published Print: 1 AUG 2011
ISBN Information
Print ISBN: 9780470874301
Online ISBN: 9781118255971
- Summary
- Chapter
- References
Keywords:
- on-screen text;
- modality principle;
- printed text;
- modality principle limitation;
- modality
Summary
This chapter contains sections titled:
Modality Principle: Present Words as Speech Rather Than On-Screen Text
Limitations to the Modality Principle
Psychological Reasons for the Modality Principle
Evidence for Using Spoken Rather Than Printed Text
When the Modality Principle Applies
What We Don't Know About Modality