6. Applying the Modality Principle: Present Words as Audio Narration Rather Than On-Screen Text

  1. Ruth Colvin Clark and
  2. Richard E. Mayer

Published Online: 4 JAN 2012

DOI: 10.1002/9781118255971.ch6

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition

How to Cite

Clark, R. C. and Mayer, R. E. (2011) Applying the Modality Principle: Present Words as Audio Narration Rather Than On-Screen Text, in e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition, Pfeiffer, San Francisco, CA, USA. doi: 10.1002/9781118255971.ch6

Publication History

  1. Published Online: 4 JAN 2012
  2. Published Print: 1 AUG 2011

ISBN Information

Print ISBN: 9780470874301

Online ISBN: 9781118255971

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Keywords:

  • on-screen text;
  • modality principle;
  • printed text;
  • modality principle limitation;
  • modality

Summary

This chapter contains sections titled:

  • Modality Principle: Present Words as Speech Rather Than On-Screen Text

  • Limitations to the Modality Principle

  • Psychological Reasons for the Modality Principle

  • Evidence for Using Spoken Rather Than Printed Text

  • When the Modality Principle Applies

  • What We Don't Know About Modality