9. Applying the Personalization Principle: Use Conversational Style and Virtual Coaches

  1. Ruth Colvin Clark,
  2. Richard E. Mayer

Published Online: 4 JAN 2012

DOI: 10.1002/9781118255971.ch9

Book Title

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition

Additional Information

How to Cite

Clark, R. C. and Mayer, R. E. (2011) Applying the Personalization Principle: Use Conversational Style and Virtual Coaches, in e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Third Edition, Pfeiffer, San Francisco, CA, USA. doi: 10.1002/9781118255971.ch9

Publication History

  1. Published Online: 4 JAN 2012
  2. Published Print: 1 AUG 2011

ISBN Information

Print ISBN: 9780470874301

Online ISBN: 9781118255971

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CHAPTER TOOLS

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Keywords:

  • conversational style;
  • on-screen coaches;
  • formal style;
  • visible author;
  • voice quality

Summary

This chapter contains sections titled:

  • Personalization Principle 1: Use Conversational Rather Than Formal Style

  • Psychological Reasons for the Personalization Principle

  • Evidence for Using Conversational Style

  • Promote Personalization Through Voice Quality

  • Promote Personalization Through Polite Speech

  • Personalization Principle 2: Use Effective On-Screen Coaches to Promote Learning

  • Personalization Principle 3: Make the Author Visible to Promote Learning

  • Psychological Reasons for Using a Visible Author

  • Evidence for the Visible Author

  • What We Don't Know About Personalization

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