61. On Managing a Community

  1. Chris Brogan

Published Online: 18 NOV 2011

DOI: 10.1002/9781118256138.ch61

Social Media 101: Tactics and Tips to Develop Your Business Online

Social Media 101: Tactics and Tips to Develop Your Business Online

How to Cite

Brogan, C. (2010) On Managing a Community, in Social Media 101: Tactics and Tips to Develop Your Business Online, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118256138.ch61

Publication History

  1. Published Online: 18 NOV 2011
  2. Published Print: 8 FEB 2010

ISBN Information

Print ISBN: 9780470563410

Online ISBN: 9781118256138

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Keywords:

  • community manager;
  • organizational structure;
  • video channel;
  • social network;
  • blog comment

Summary

This chapter contains sections titled:

  • Strategy

  • Reporting Structure

  • Duties

  • Measurements

  • Success of the Project