63. Develop a Strong Personal Brand Online: Part 1

  1. Chris Brogan

Published Online: 18 NOV 2011

DOI: 10.1002/9781118256138.ch63

Social Media 101: Tactics and Tips to Develop Your Business Online

Social Media 101: Tactics and Tips to Develop Your Business Online

How to Cite

Brogan, C. (2010) Develop a Strong Personal Brand Online: Part 1, in Social Media 101: Tactics and Tips to Develop Your Business Online, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118256138.ch63

Publication History

  1. Published Online: 18 NOV 2011
  2. Published Print: 8 FEB 2010

ISBN Information

Print ISBN: 9780470563410

Online ISBN: 9781118256138

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Keywords:

  • personal brand;
  • brand element;
  • potential job;
  • real-world reputation;
  • social media

Summary

This chapter contains sections titled:

  • Why Build a Personal Brand?

  • Hints About Brand in General

  • The Human Side of Brand