69. Social Media Strategy: Aligning Goals and Measurements

  1. Chris Brogan

Published Online: 18 NOV 2011

DOI: 10.1002/9781118256138.ch69

Social Media 101: Tactics and Tips to Develop Your Business Online

Social Media 101: Tactics and Tips to Develop Your Business Online

How to Cite

Brogan, C. (2010) Social Media Strategy: Aligning Goals and Measurements, in Social Media 101: Tactics and Tips to Develop Your Business Online, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118256138.ch69

Publication History

  1. Published Online: 18 NOV 2011
  2. Published Print: 8 FEB 2010

ISBN Information

Print ISBN: 9780470563410

Online ISBN: 9781118256138

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Keywords:

  • social media strategy;
  • facebook ad;
  • social networking;
  • blogging;
  • link tracking

Summary

This chapter contains sections titled:

  • You can't have Strategy Without First Having Goals

  • Strategy Without Measurement is Useless

  • Sample Goals, Strategies, and Measurements

  • Other Goals, Strategies, and Measurements

  • By Having Three Knobs to Turn