9. How Employees Help Flip the Funnel

  1. Joseph Jaffe

Published Online: 1 DEC 2011

DOI: 10.1002/9781118257852.ch9

Book Title

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Additional Information

How to Cite

Jaffe, J. (2010) How Employees Help Flip the Funnel, in Flip the Funnel: How to Use Existing Customers to Gain New Ones, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118257852.ch9

Publication History

  1. Published Online: 1 DEC 2011
  2. Published Print: 11 JAN 2010

ISBN Information

Print ISBN: 9780470487853

Online ISBN: 9781118257852

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CHAPTER TOOLS

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Keywords:

  • employees;
  • retail space;
  • funnel;
  • blue shirt nation;
  • costco's stock performance

Summary

This chapter contains sections titled:

  • When in Rome

  • Deconstructing BSN

  • Need More Proof?

  • Fusing the Funnel

  • Garbage in, Garbage Out

  • Banking on Employees

  • Customer-Centric versus Customer Cession

  • Double Bubble

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