10. People Will Support That Which They Help to Create

  1. Mary Kay Ash

Published Online: 15 NOV 2011

DOI: 10.1002/9781118257937.ch10

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur

How to Cite

Ash, M. K. (2008) People Will Support That Which They Help to Create, in The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118257937.ch10

Publication History

  1. Published Online: 15 NOV 2011
  2. Published Print: 23 JUN 2008

ISBN Information

Print ISBN: 9780470379950

Online ISBN: 9781118257937

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Keywords:

  • marketing strategy;
  • corporate structure;
  • manufacturing company;
  • decision making;
  • confidential information

Summary

This chapter contains sections titled:

  • People Naturally Resist Change

  • Seek Support from All Those Affected

  • Seek Support from Above and Below

  • Women and Change