15. The Story of the Second B in the BBDO (Batten, Barton, Durstine, & Osborn) Agency

  1. Joe Vitale

Published Online: 18 NOV 2011

DOI: 10.1002/9781118258101.ch15

The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

How to Cite

Vitale, J. (2007) The Story of the Second B in the BBDO (Batten, Barton, Durstine, & Osborn) Agency, in The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258101.ch15

Publication History

  1. Published Online: 18 NOV 2011
  2. Published Print: 14 SEP 2007

ISBN Information

Print ISBN: 9780470108109

Online ISBN: 9781118258101

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Keywords:

  • Bbdo;
  • Alex Osborn;
  • Bruce Barton;
  • Madison Avenue;
  • modern salesmanship