16. The Six Immutable Laws of Advertising

  1. Joe Vitale

Published Online: 18 NOV 2011

DOI: 10.1002/9781118258101.ch16

The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

How to Cite

Vitale, J. (2007) The Six Immutable Laws of Advertising, in The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258101.ch16

Publication History

  1. Published Online: 18 NOV 2011
  2. Published Print: 14 SEP 2007

ISBN Information

Print ISBN: 9780470108109

Online ISBN: 9781118258101

SEARCH

Keywords:

  • Bruce Barton;
  • Bbdo operations council;
  • booklet;
  • fund-raising letter;
  • readership

Summary

This chapter contains sections titled:

  • A Short, Short Course in Copy

  • Lost Genius Reveals how to Write Sales Materials That Sell: Or, Bruce Barton's Six Points for Writing Ads