10. Step Six: Promote Your Community to the World (Get 'Em Talking and Clicking)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch10

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) Step Six: Promote Your Community to the World (Get 'Em Talking and Clicking), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch10

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

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Keywords:

  • social media;
  • traditional advertising;
  • digital community;
  • business-to-business markets;
  • large search engines

Summary

This chapter contains sections titled:

  • What if: Aéropostale

  • Now for a Real Example

  • The Little Web Site and How it Grew

  • One Size Doesn't Fit All

  • Outside Expertise

  • Multimedia Outreach