11. Step Seven: Improve the Community's Benefits (Don't Just Set it and Forget It)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch11

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) Step Seven: Improve the Community's Benefits (Don't Just Set it and Forget It), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch11

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

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Keywords:

  • marketing;
  • social web;
  • MySpaced;
  • Friendster;
  • social networking site

Summary

This chapter contains sections titled:

  • What about Friendster?

  • Job One: Quality

  • A Case in Point

  • Gather Ideas

  • The Improvement Imperative

  • Reality Check