12. The Reputation Aggregator Strategy (We're Number One!)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch12

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) The Reputation Aggregator Strategy (We're Number One!), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch12

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

SEARCH

Keywords:

  • reputation aggregators;
  • AOL search;
  • Ask.com;
  • My Web;
  • Google

Summary

This chapter contains sections titled:

  • Everybody Loves Search

  • What am I Bid for “Laptop”

  • Ready for Landing

  • Don't Ask Jeeves, Just Ask

  • Beyond Plain Vanilla Search

  • More Flavors of Search