13. The Blog Strategy (Everybody's Talking at Me)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch13

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) The Blog Strategy (Everybody's Talking at Me), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch13

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

SEARCH

Keywords:

  • Blog strategy;
  • Microblogs;
  • Twitter;
  • online diaries;
  • Jorn Barger

Summary

This chapter contains sections titled:

  • Blogs Go Big-Time

  • So Why Get Blogging?

  • Get Your People Blogging

  • You Do Want to Hear the Bad News

  • Rules for Employees Who Blog

  • Blog or Tweet?

  • Now Listen up! Podcasting is Here (Vodcasting Too)