15. The Social Networks Strategy (Connecting with a Click)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch15

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) The Social Networks Strategy (Connecting with a Click), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch15

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

SEARCH

Keywords:

  • marketing;
  • super bowl commercials;
  • Video sites;
  • YouTube video

Summary

This chapter contains sections titled:

  • Everything Old is New Again

  • Click and Connect

  • Think Interests, Not Just Demographics

  • Focus on Focused Social Networks

  • A Slow Build, Not a Quick Transaction

  • Organizing for the Social Web