16. Does Facebook Matter? (To Marketers?)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch16

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) Does Facebook Matter? (To Marketers?), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch16

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

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Keywords:

  • Facebook;
  • college students;
  • David Wilkins;
  • U.S. Census Bureau;
  • Paul Francis

Summary

This chapter contains sections titled:

  • Getting Started on Facebook

  • On Facebook: Victoria's Secret and the New York Times

  • Let's Talk Turkey and Tea

  • Doing Business on Facebook

  • Don't Stifle the Dialogue