17. Living and Working in Web 4.0 (It's Right Around the Corner)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch17

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) Living and Working in Web 4.0 (It's Right Around the Corner), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch17

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

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Keywords:

  • Web 4.0;
  • Netscape;
  • Internet Explorer;
  • eBay;
  • WiMax

Summary

This chapter contains sections titled:

  • Welcome to the Emotive Web

  • Where is Television Going?

  • In-Home Goes Out-of-Home

  • Where are Newspapers Going?

  • Where is the Social Web Going?

  • This is Only the Beginning