5. Step One: Observe and Create a Customer Map (Otherwise You Can't Get There from Here)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch5

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) Step One: Observe and Create a Customer Map (Otherwise You Can't Get There from Here), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch5

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

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Keywords:

  • Customer Map;
  • marketing;
  • social web;
  • Toyota;
  • Hyundai

Summary

This chapter contains sections titled:

  • Steps to Marketing on the Social Web

  • Look Who's Talking

  • You Need a Business Goal

  • Define the Target Audience and Speak Their Language

  • Look for Best Practice Examples

  • Select Key Words and Begin to Search

  • Create a Customer Map