6. Step Two: Recruit Community Members (With a New Toolbox and Your Own Marketing Skills)

  1. Larry Weber

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258125.ch6

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition

How to Cite

Weber, L. (2009) Step Two: Recruit Community Members (With a New Toolbox and Your Own Marketing Skills), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch6

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470410974

Online ISBN: 9781118258125

SEARCH

Keywords:

  • North American Technographics Benchmark Survey;
  • radio usage;
  • social web;
  • recruiting members;
  • marketing knowledge

Summary

This chapter contains sections titled:

  • Recruit as if Your Business Depends on It

  • Bring a New Toolkit to the Job

  • Send Out Your Invitations

  • Create That Community Feeling

  • Build on Existing Sites and Communities

  • Feel the Momentum