9. Step Five: Measure Involvement With New Tools, Techniques (To Keep the Cutting Edge Sharp)
Published Online: 29 NOV 2011
DOI: 10.1002/9781118258125.ch9
Copyright © 2009 Larry Weber. All rights reserved.
Book Title
Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition
Additional Information
How to Cite
Weber, L. (2009) Step Five: Measure Involvement With New Tools, Techniques (To Keep the Cutting Edge Sharp), in Marketing to the Social Web: How Digital Customer Communities Build Your Business, Second Edition, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258125.ch9
Publication History
- Published Online: 29 NOV 2011
- Published Print: 16 FEB 2009
ISBN Information
Print ISBN: 9780470410974
Online ISBN: 9781118258125
- Summary
- Chapter
Keywords:
- marketers;
- Aberdeen Group;
- social media practices;
- best-in-class companies;
- decision-makers
Summary
This chapter contains sections titled:
On the Path to Payoff
The One-Two Punch
It's All about the Data
Listen, Engage, Measure
Evidence of and Quality of Community
It's not All Milk and Cookies