You (and I) are Incredibly Lucky

  1. David Meerman Scott

Published Online: 16 NOV 2011

DOI: 10.1002/9781118258286.ch1

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

How to Cite

Scott, D. M. (2009) You (and I) are Incredibly Lucky, in World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258286.ch1

Publication History

  1. Published Online: 16 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470395004

Online ISBN: 9781118258286

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Keywords:

  • advertising;
  • public relations efforts;
  • world wide rave;
  • organizations;
  • billboards

Summary

This chapter contains sections titled:

  • A World Wide Rave

  • Telling stories

  • Tapping the Enthusiasm of Millions of Fans

  • The World Wide Rave Empowers You

  • You Must Ignore the Old Rules of Advertising and PR

  • We are the World

  • A Dream Come True

  • Fear Not: You, Too, Can Create a World Wide Rave

  • Girls Fight Back!

  • Get Out Your Mobile Phones!