Nobody Cares About Your Products (Except You)

  1. David Meerman Scott

Published Online: 16 NOV 2011

DOI: 10.1002/9781118258286.ch2

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

How to Cite

Scott, D. M. (2009) Nobody Cares About Your Products (Except You), in World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258286.ch2

Publication History

  1. Published Online: 16 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470395004

Online ISBN: 9781118258286

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Keywords:

  • advertising;
  • market problems;
  • software business;
  • worldwide clients;
  • world wide rave

Summary

This chapter contains sections titled:

  • Understand Buyer Personas to Trigger a World Wide Rave

  • I Love a Good Audit

  • Stupid Cancer: I'm Too Young for This!

  • Forget About Your Products

  • Are You a Talent Fanatic?

  • How Big is Your “World”?

  • A Resume? Or an E-Book?

  • What About Business-to-Business E-Books?

  • How to Make Your E-Book a World Wide Rave

  • Sex, Shaving, and Your Oral Health

  • E-Book Your Way to Fame and Fortune

  • You can't Do That with the Yellow Pages

  • When Not to Have Sex (in your e-book)

  • A Local World Wide Rave

  • People Want to Do Business with People