Lose Control

  1. David Meerman Scott

Published Online: 16 NOV 2011

DOI: 10.1002/9781118258286.ch4

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

How to Cite

Scott, D. M. (2009) Lose Control, in World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258286.ch4

Publication History

  1. Published Online: 16 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470395004

Online ISBN: 9781118258286

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Keywords:

  • world wide rave;
  • web content;
  • email address;
  • business reply card;
  • myspace

Summary

This chapter contains sections titled:

  • No Strings Required

  • A Top-Ten Unsigned Band on Myspace

  • The Grateful Dead? Or Led Zeppelin?

  • A World Wide Rave is Not About Sales Leads

  • Return on Investment is Just an Excuse

  • But We Can't Do That!

  • Sold Out, So What!

  • Online Video and the World Wide Rave

  • Let's be Honest

  • Block Social Media Sites at Your Own Peril

  • Do You Trust Your Employees?

  • We're Talking About People, Not Technology

  • IBM's Social Computing Guidelines

  • New York Islanders Win Big

  • Do You Work for a Company That Blocks Access?