Create Triggers That Encourage People to Share

  1. David Meerman Scott

Published Online: 16 NOV 2011

DOI: 10.1002/9781118258286.ch6

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

How to Cite

Scott, D. M. (2009) Create Triggers That Encourage People to Share, in World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258286.ch6

Publication History

  1. Published Online: 16 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470395004

Online ISBN: 9781118258286

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Keywords:

  • marketing agencies;
  • world wide rave;
  • viral marketing techniques;
  • web marketing program;
  • venture capitalists

Summary

This chapter contains sections titled:

  • Nothing is Guaranteed to be a World Wide Rave

  • Think Like a Venture Capitalist

  • Triggerstorm: Ideas for Triggering a World Wide Rave

  • Grade Your Web Site

  • A Tool For Spreading Your Ideas

  • What Hairstyle is Best for You?

  • When Your Product Itself is Your Trigger

  • Rate Your Internship Experience

  • Be First and be Fast

  • A Worldwide Virtual Event

  • An Aerospace Lecture at the Gym

  • Create a Contest, You Might Trigger A Rave

  • Enter a Contest, You Might Win

  • Showcase Your Customers

  • Creativity and Imagination Required