Point the World to Your (Virtual) Doorstep

  1. David Meerman Scott

Published Online: 16 NOV 2011

DOI: 10.1002/9781118258286.ch7

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories

How to Cite

Scott, D. M. (2009) Point the World to Your (Virtual) Doorstep, in World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258286.ch7

Publication History

  1. Published Online: 16 NOV 2011
  2. Published Print: 16 FEB 2009

ISBN Information

Print ISBN: 9780470395004

Online ISBN: 9781118258286

SEARCH

Keywords:

  • search engine optimization;
  • important search term;
  • search engine marketing techniques;
  • small business owners;
  • world wide rave

Summary

This chapter contains sections titled:

  • You Can't Trigger a World Wide Rave if You're Invisible

  • #1 Search Result on Google

  • Quoted All Over the Web

  • Controlling the Uncontrollable

  • Do Not Read This Part of the Book

  • Hire a Journalist

  • When the World Comes to You

  • Stop Making Excuses

  • Where the Hell is Matt?

  • What Do You Have to Lose?