14. the Representativeness Heuristic
- H. Kent Baker and
- John R. Nofsinger
Published Online: 29 NOV 2011
Copyright © 2010 John Wiley & Sons, Inc. All rights reserved.
Behavioral Finance: Investors, Corporations, and Markets
How to Cite
Taffler, R. J. (2010) the Representativeness Heuristic, in Behavioral Finance: Investors, Corporations, and Markets (eds H. K. Baker and J. R. Nofsinger), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258415.ch14
- Published Online: 29 NOV 2011
- Published Print: 20 SEP 2010
Print ISBN: 9780470499115
Online ISBN: 9781118258415
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