14. the Representativeness Heuristic

  1. H. Kent Baker and
  2. John R. Nofsinger
  1. Richard J. Taffler

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258415.ch14

Behavioral Finance: Investors, Corporations, and Markets

Behavioral Finance: Investors, Corporations, and Markets

How to Cite

Taffler, R. J. (2010) the Representativeness Heuristic, in Behavioral Finance: Investors, Corporations, and Markets (eds H. K. Baker and J. R. Nofsinger), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258415.ch14

Author Information

  1. Professor of Finance and Accounting, Manchester Business School, UK

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 20 SEP 2010

ISBN Information

Print ISBN: 9780470499115

Online ISBN: 9781118258415

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Keywords:

  • fund manager;
  • investors;
  • Bill Miller;
  • legg mason value trust mutual fund;
  • representativeness heuristic

Summary

This chapter contains sections titled:

  • Introduction

  • The Representativenss Heuristic

  • The Representativeness Heuristic in the Real World of Finance

  • Representativeness in Finance: Some Natural Experiments

  • Summary and Conclusions

  • Discussion Questions

  • About the Author