15. Familiarity Bias

  1. H. Kent Baker and
  2. John R. Nofsinger
  1. Hisham Foad

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258415.ch15

Behavioral Finance: Investors, Corporations, and Markets

Behavioral Finance: Investors, Corporations, and Markets

How to Cite

Foad, H. (2010) Familiarity Bias, in Behavioral Finance: Investors, Corporations, and Markets (eds H. K. Baker and J. R. Nofsinger), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258415.ch15

Author Information

  1. Assistant Professor of Economics, San Diego State University

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 20 SEP 2010

ISBN Information

Print ISBN: 9780470499115

Online ISBN: 9781118258415

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Keywords:

  • familiarity bias;
  • portfolios;
  • lower risks;
  • lack of diversification;
  • international capital asset pricing model

Summary

This chapter contains sections titled:

  • Introduction

  • Defining Familiarity Bias

  • Measuring Familiarity Bias

  • Institutional Explanations

  • Behavioral Explanations

  • Summary and Conclusions

  • Discussion Questions

  • About the Author