3. Behavioral Finance: Application and Pedagogy in Business Education and Training

  1. H. Kent Baker and
  2. John R. Nofsinger
  1. Rassoul Yazdipour1 and
  2. James A. Howard2

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258415.ch3

Behavioral Finance: Investors, Corporations, and Markets

Behavioral Finance: Investors, Corporations, and Markets

How to Cite

Yazdipour, R. and Howard, J. A. (2010) Behavioral Finance: Application and Pedagogy in Business Education and Training, in Behavioral Finance: Investors, Corporations, and Markets (eds H. K. Baker and J. R. Nofsinger), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258415.ch3

Author Information

  1. 1

    Professor of Finance, Craig School of Business, California State University, Fresno, and Academy of Entrepreneurial Finance

  2. 2

    Professor of Finance and Director of Graduate Programs in Finance, University of Maryland University College

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 20 SEP 2010

ISBN Information

Print ISBN: 9780470499115

Online ISBN: 9781118258415

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Keywords:

  • behavioral finance;
  • pedagogy;
  • business education and training;
  • efficient market hypothesis;
  • financial markets

Summary

This chapter contains sections titled:

  • Introduction

  • A Review of the Literature in Behavioral Finance

  • Teaching Behavioral Finance: Pedagogical Issues and Examples

  • Summary and Conclusions

  • Discussion Questions

  • About the Authors