4. Heuristics Or Rules of Thumb

  1. H. Kent Baker and
  2. John R. Nofsinger
  1. Hugh Schwartz

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258415.ch4

Behavioral Finance: Investors, Corporations, and Markets

Behavioral Finance: Investors, Corporations, and Markets

How to Cite

Schwartz, H. (2010) Heuristics Or Rules of Thumb, in Behavioral Finance: Investors, Corporations, and Markets (eds H. K. Baker and J. R. Nofsinger), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258415.ch4

Author Information

  1. Visiting Lecturer, University of the Republic, Uruguay

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 20 SEP 2010

ISBN Information

Print ISBN: 9780470499115

Online ISBN: 9781118258415

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Keywords:

  • heuristics;
  • calculation shortcuts;
  • rational choice;
  • hehavioral decision group;
  • representativeness

Summary

This chapter contains sections titled:

  • Introduction

  • The Rationale for Heuristics

  • Guidelines for Using Heuristics

  • The Categories of Heuristics and Their Biases

  • Summary and Conclusions

  • Discussion Questions

  • About the Author