5. Neuroeconomics and Neurofinance

  1. H. Kent Baker and
  2. John R. Nofsinger
  1. Richard L. Peterson

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258415.ch5

Behavioral Finance: Investors, Corporations, and Markets

Behavioral Finance: Investors, Corporations, and Markets

How to Cite

Peterson, R. L. (2010) Neuroeconomics and Neurofinance, in Behavioral Finance: Investors, Corporations, and Markets (eds H. K. Baker and J. R. Nofsinger), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258415.ch5

Author Information

  1. Managing Director, MarketPsy Capital LLC

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 20 SEP 2010

ISBN Information

Print ISBN: 9780470499115

Online ISBN: 9781118258415

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Keywords:

  • neuroeconomics;
  • neurofinance;
  • behavioral finance studies;
  • decision making;
  • experimental techniques

Summary

This chapter contains sections titled:

  • Introduction

  • Neuroscience Primer

  • Research Methods

  • Decisions and Biases

  • Summary and Conclusions

  • Discussion Questions

  • About the Author