8. the Psychology of Risk

  1. H. Kent Baker and
  2. John R. Nofsinger
  1. Victor Ricciardi

Published Online: 29 NOV 2011

DOI: 10.1002/9781118258415.ch8

Behavioral Finance: Investors, Corporations, and Markets

Behavioral Finance: Investors, Corporations, and Markets

How to Cite

Ricciardi, V. (2010) the Psychology of Risk, in Behavioral Finance: Investors, Corporations, and Markets (eds H. K. Baker and J. R. Nofsinger), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118258415.ch8

Author Information

  1. Social Science Research Network (SSRN), Editor, SSRN Behavioral & Experimental Finance EJournal

Publication History

  1. Published Online: 29 NOV 2011
  2. Published Print: 20 SEP 2010

ISBN Information

Print ISBN: 9780470499115

Online ISBN: 9781118258415

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Keywords:

  • psychology of risk;
  • behavioral finance;
  • economics;
  • analysis of risk;
  • markowitz portfolio model

Summary

This chapter contains sections titled:

  • Introduction

  • The Standard (Traditional) Finance Viewpoint of Risk

  • The Behavioral Finance Perspective of Risk

  • Summary and Conclusions

  • Discussion Questions

  • About the Author