13. Marketing Focus of Development

  1. Stephen P. Peca

Published Online: 4 JAN 2012

DOI: 10.1002/9781118267783.ch13

Real Estate Development and Investment: A Comprehensive Approach

Real Estate Development and Investment: A Comprehensive Approach

How to Cite

Peca, S. P. (2009) Marketing Focus of Development, in Real Estate Development and Investment: A Comprehensive Approach, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118267783.ch13

Publication History

  1. Published Online: 4 JAN 2012
  2. Published Print: 18 MAY 2009

ISBN Information

Print ISBN: 9780470223086

Online ISBN: 9781118267783

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Keywords:

  • marketing;
  • development process;
  • promotion;
  • marketability study;
  • publicity

Summary

This chapter contains sections titled:

  • Know Your Target Audience

  • Your Essential Vision

  • The Importance of Branding

  • Image, Identity, and Communication

  • Components of Marketing Centers