6. Marketability Studies

  1. Stephen P. Peca

Published Online: 4 JAN 2012

DOI: 10.1002/9781118267783.ch6

Real Estate Development and Investment: A Comprehensive Approach

Real Estate Development and Investment: A Comprehensive Approach

How to Cite

Peca, S. P. (2009) Marketability Studies, in Real Estate Development and Investment: A Comprehensive Approach, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118267783.ch6

Publication History

  1. Published Online: 4 JAN 2012
  2. Published Print: 18 MAY 2009

ISBN Information

Print ISBN: 9780470223086

Online ISBN: 9781118267783

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Keywords:

  • marketability studies;
  • end users;
  • investors;
  • real estate projects;
  • environmental contamination

Summary

This chapter contains sections titled:

  • Showing That Your Development Concept

  • Could and Should Be Built

  • Importance of Marketability Studies Revisited

  • Idea Refinement and the Application of the

  • Marketability Study

  • The Process of Idea Refinement