3. Creating the Company Story

  1. Steven M. Bragg

Published Online: 7 DEC 2011

DOI: 10.1002/9781118268209.ch3

Running an Effective Investor Relations Department: A Comprehensive Guide

Running an Effective Investor Relations Department: A Comprehensive Guide

How to Cite

Bragg, S. M. (2010) Creating the Company Story, in Running an Effective Investor Relations Department: A Comprehensive Guide, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118268209.ch3

Publication History

  1. Published Online: 7 DEC 2011
  2. Published Print: 19 JUL 2010

ISBN Information

Print ISBN: 9780470630303

Online ISBN: 9781118268209

SEARCH

Keywords:

  • public relations;
  • investor relations audit;
  • retail establishments;
  • environmentally friendly homes;
  • market valuation

Summary

This chapter contains sections titled:

  • Creating the Story

  • Packaging the Story

  • Strategic Credibility

  • Clarifying and Mitigating Risk

  • Company Reputation

  • Matching the Company to the Story

  • Duration of the Story

  • Coordination with Public Relations

  • Summary