2. General Corporate Strategy

  1. Steven M. Bragg

Published Online: 13 DEC 2011

DOI: 10.1002/9781118268391.ch2

The New CEO Corporate Leadership Manual: Strategic and Analytical Tools for Growth

The New CEO Corporate Leadership Manual: Strategic and Analytical Tools for Growth

How to Cite

Bragg, S. M. (2011) General Corporate Strategy, in The New CEO Corporate Leadership Manual: Strategic and Analytical Tools for Growth, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118268391.ch2

Publication History

  1. Published Online: 13 DEC 2011
  2. Published Print: 11 JUL 2011

ISBN Information

Print ISBN: 9780470912874

Online ISBN: 9781118268391

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Keywords:

  • chief executive officer (CEO);
  • competitive environment;
  • general corporate strategy;
  • low cost strategy;
  • niche strategy;
  • product differentiation

Summary

The key responsibility of the chief executive officer (CEO) is to formulate an effective strategy and to implement it over the long term. This chapter addresses the competitive environment in which companies operate, how to build defenses against competitors, the three principal types of strategies (product differentiation, low cost, and focusing on a niche), and how to test a strategy to see if a company can achieve it. The CEO should certainly settle on one of the general corporate strategies. However, this is by no means the end of the corporate planning process. The CEO also needs to consider strategic issues in many other areas that tie back into the general corporate strategy. These issues encompass finance, taxation, information technology, and outsourcing.

Controlled Vocabulary Terms

chief executive officer (CEO); competitive environment; corporate strategy; low cost strategy; niche strategy; product differentiation