5. Information Technology Strategy

  1. Steven M. Bragg

Published Online: 13 DEC 2011

DOI: 10.1002/9781118268391.ch5

The New CEO Corporate Leadership Manual: Strategic and Analytical Tools for Growth

The New CEO Corporate Leadership Manual: Strategic and Analytical Tools for Growth

How to Cite

Bragg, S. M. (2011) Information Technology Strategy, in The New CEO Corporate Leadership Manual: Strategic and Analytical Tools for Growth, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118268391.ch5

Publication History

  1. Published Online: 13 DEC 2011
  2. Published Print: 11 JUL 2011

ISBN Information

Print ISBN: 9780470912874

Online ISBN: 9781118268391

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Keywords:

  • business strategy;
  • capital investment;
  • chief executive officer (CEO);
  • information technology (IT)

Summary

The chief executive officer (CEO) should have a strong interest in the information technology (IT) area, since it can require a great deal of capital investment. Companies tend to invest too much money in IT or spend it on the wrong projects, because they do not invest the time up front to determine how IT can dovetail most effectively into the overall business strategy. This chapter looks at why IT strategy is important to the CEO, how to develop an IT strategy properly, and what specific IT projects are likely to be of value, depending on the general type of business strategy that a company intends to follow. The chapter describes the reasons for devising an information technology strategy and developing the information technology strategy. The primary point of the chapter is the development of a list of IT projects that will support a company’s overall business strategy.

Controlled Vocabulary Terms

business strategy; Chief executive officer; Invested capital; Technology strategy