7. Managing Alliances

  1. Constance Lütolf-Carroll,
  2. Antti Pirnes and
  3. Withers LLP

Published Online: 13 DEC 2011

DOI: 10.1002/9781118273166.ch7

From Innovation to Cash Flows: Value Creation by Structuring High Technology Alliances

From Innovation to Cash Flows: Value Creation by Structuring High Technology Alliances

How to Cite

Lütolf-Carroll, C., Antti Pirnes and Withers LLP (2009) Managing Alliances, in From Innovation to Cash Flows: Value Creation by Structuring High Technology Alliances, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118273166.ch7

Publication History

  1. Published Online: 13 DEC 2011
  2. Published Print: 13 JUL 2009

ISBN Information

Print ISBN: 9780470118092

Online ISBN: 9781118273166

SEARCH

Keywords:

  • managing alliances;
  • specialist firms;
  • YouTube video clip;
  • product combinations;
  • consumer electronics

Summary

This chapter contains sections titled:

  • Filling the Strategic Gaps

  • Doing it Better

  • Step 1: Decide on the Strategic Logic for the Collaboration

  • Step 2: Select the Right Partnering Candidates

  • Step 3: Design, Structure, and Negotiate the Alliance

  • Step 4: Managing the Alliance

  • Step 5: Measure and Assess Performance

  • Step 6: Check the Merits of Continuing the Alliance, Either Adjust or Exit

  • Step 7: Start the Cycle Anew: Strive to Create a Connected Network of Alliances

  • Closing Thoughts

  • Chapter Takeaways