7. Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion
Published Online: 20 JUN 2013
Copyright © 2013 John Wiley & Sons, Ltd.
How to Cite
Molloy, M. and Larner, W. (2013) Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion, in Fashioning Globalisation, John Wiley & Sons, Oxford. doi: 10.1002/9781118295748.ch7
- Published Online: 20 JUN 2013
- Published Print: 19 AUG 2013
Print ISBN: 9781444337013
Online ISBN: 9781118295748
- cultural economy;
- female entrepreneurs;
- gendered entrepreneurship;
- New Zealand designer fashion
This chapter examines the characteristics of the New Zealand designer fashion industry a decade after it first came to prominence and now that it has developed a stable structure. Although the New Zealand fashion firms have remained small, this is not seen as an economic failure. It is shown in the chapter that how this industry structure is a distinctively gendered form of entrepreneurship that privileges control, relationality and ethics over expansion, rationality and individualistic exploitation. Women working in the New Zealand fashion industry are not solely engaged in the individualistic pursuit of status, prestige and new kinds of lifestyle but also are associated occupations with charity work. Drawing from both the literatures on the cultural economy and the gendered entrepreneurship, the chapter further underlines the diversity of forms that globalising processes can take, and the centrality of processes of resubjectification to these.