2. The Effect of Subconscious Goals on Organizational Behavior

  1. Gerard P. Hodgkinson3 and
  2. J. Kevin Ford4
  1. Gary P. Latham1 and
  2. Edwin A. Locke2

Published Online: 24 APR 2012

DOI: 10.1002/9781118311141.ch2

International Review of Industrial and Organizational Psychology 2012, Volume 27

International Review of Industrial and Organizational Psychology 2012, Volume 27

How to Cite

Latham, G. P. and Locke, E. A. (2012) The Effect of Subconscious Goals on Organizational Behavior, in International Review of Industrial and Organizational Psychology 2012, Volume 27 (eds G. P. Hodgkinson and J. K. Ford), John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9781118311141.ch2

Editor Information

  1. 3

    Warwick Business School, University of Warwick, Coventry, CV4 7AL, UK

  2. 4

    Department of Psychology, 315 Psychology Research Building, Michigan State University, E. Lansing, MI 48824 USA

Author Information

  1. 1

    Joseph L. Rotman School of Management, University of Toronto, Canada

  2. 2

    Robert H. Smith School of Business, Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA

Publication History

  1. Published Online: 24 APR 2012
  2. Published Print: 18 MAY 2012

ISBN Information

Print ISBN: 9781119940876

Online ISBN: 9781118311141

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Keywords:

  • the effect of subconscious goals on organizational behavior;
  • conscious and subconscious processes, juxtaposed;
  • consciousness, faculty of awareness of reality, on senses and reason;
  • conscious awareness, values, goals, desires affecting action;
  • priming goals, affecting actions independently of conscious intent;
  • goal-directed behavior, to specified situations or critical cues;
  • IAT, implicit/explicit attitudes, independent predictors of behavior

Summary

This chapter contains sections titled:

  • Juxtaposing Conscious and Subconscious Processes

  • Theoretical Models of Primed Goals

  • Theoretical and Practical Significance of Subconscious Goals

  • Social Psychological Research on Primed Goals

  • Organizational Psychological Research on Primed Goals

  • Concluding Remarks

  • References