2. Wine as a Vague and Rich Object

  1. Douglas Burnham and
  2. Ole Martin Skilleås

Published Online: 25 JUN 2012

DOI: 10.1002/9781118323878.ch2

The Aesthetics of Wine

The Aesthetics of Wine

How to Cite

Burnham, D. and Skilleås, O. M. (2012) Wine as a Vague and Rich Object, in The Aesthetics of Wine, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9781118323878.ch2

Publication History

  1. Published Online: 25 JUN 2012
  2. Published Print: 16 JUL 2012

Book Series:

  1. New Directions in Aesthetics

Book Series Editors:

  1. Dominic McIver Lopes1 and
  2. Berys Gaut2

Series Editor Information

  1. 1

    University of British Columbia, Canada

  2. 2

    University of St Andrews, UK

ISBN Information

Print ISBN: 9781444337662

Online ISBN: 9781118323878



  • wine as vague, rich, and glasses shape/size, crucial to a wine experience;
  • practices with wine, critical rhetoric meaningful to wine;
  • ‘moving target’ character of wine, for cultural, historical or social reasons;
  • wine properties, once bottled, changing in more or less predictable ways;
  • bottles of the same wine, variations assessed by trained tasters;
  • red wines, and ‘dumb’ phase, wine's tannin drying effects detected;
  • patterns of maturation, bottle variations, cultural competency among wine tasters;
  • sense of olfaction, for a combined sensory impact on wines;
  • aesthetic practice of wine appreciation, maximizing the aesthetic potential;
  • 2030, travel in 3D, the visual paltry, compared to tastings of Château Lafite 1990


This chapter contains sections titled:

  • Introduction

  • Wine as a Moving Target

  • Wine as a Vague Object

  • 2030 - A Thought Experiment

  • Wine as “Pure Experience” or as “Rich Object”?

  • The Taster of the Future

  • Conclusions

  • Notes