3. Wine and Cognition

  1. Douglas Burnham and
  2. Ole Martin Skilleås

Published Online: 25 JUN 2012

DOI: 10.1002/9781118323878.ch3

The Aesthetics of Wine

The Aesthetics of Wine

How to Cite

Burnham, D. and Skilleås, O. M. (2012) Wine and Cognition, in The Aesthetics of Wine, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9781118323878.ch3

Publication History

  1. Published Online: 25 JUN 2012
  2. Published Print: 16 JUL 2012

Book Series:

  1. New Directions in Aesthetics

Book Series Editors:

  1. Dominic McIver Lopes1 and
  2. Berys Gaut2

Series Editor Information

  1. 1

    University of British Columbia, Canada

  2. 2

    University of St Andrews, UK

ISBN Information

Print ISBN: 9781444337662

Online ISBN: 9781118323878



  • wine and cognition, ‘intellect’ side of wine tasting and appreciation;
  • claims over wine, as never objects of a proper objective judgment;
  • wines valued for their inherency, and ephemerality and rarity of experience;
  • philosophical aesthetics, an affective, privilege, responsibility, normativity;
  • oenology experts' conflicting senses, in seeing, smelling, and wine tasting;
  • ‘cocktail-party effect’ what one senses, control of one's expectations, knowledge;
  • blind tasting, lack of knowledge of a cultural, practical kind;
  • wine experts and non-experts, and differences in experience and knowledge;
  • wine phenomenology, intentional, description, evaluation and identification;
  • the wine taster as ‘rich’, in evaluating the decanting, pouring, smelling, sipping


This chapter contains sections titled:

  • The Cognitive Background to the Aesthetic Problem

  • Wine, Cognition and Philosophy

  • The Phenomenology of “Projects”

  • The Aesthetic Project

  • Notes