23. Making Spain Fashionable

Fashion and Design in Pedro Almodóvar's Cinema

  1. Marvin D'Lugo and
  2. Kathleen M. Vernon
  1. Gerard Dapena

Published Online: 21 FEB 2013

DOI: 10.1002/9781118325360.ch23

A Companion to Pedro Almodóvar

A Companion to Pedro Almodóvar

How to Cite

Dapena, G. (2013) Making Spain Fashionable, in A Companion to Pedro Almodóvar (eds M. D'Lugo and K. M. Vernon), Blackwell Publishing Ltd, Oxford. doi: 10.1002/9781118325360.ch23

Publication History

  1. Published Online: 21 FEB 2013
  2. Published Print: 15 APR 2013

ISBN Information

Print ISBN: 9781405195829

Online ISBN: 9781118325360



  • cinema;
  • clothes;
  • costume design;
  • Pedro Almodóvar;
  • Spain;
  • Spanish fashion


The first film the author examines in this essay, Laberinto de pasiones/Labyrinth of Passion, released the year of Gonzalez's electoral victory, showcases the central role of fashion to the bohemian subcultures whose hedonistic lifestyles and iconoclastic artistic activities would be appropriated and projected by the Socialists' cultural agencies as the face of a liberated modern Spain, eager to claim a cutting-edge spot on the international cultural scene. Almodóvar's films depict individuals whose sense of a modern democratic identity - free of the inferiority complexes and defiant of the stereotypes generated by forty years of Fascism - is partly constructed and acted out through fashion. Although Almodóvar has occasionally continued his collaborations with renowned fashion designers to the present, his characters' fashion choices now seldom command the same audience attention that had long been a signature feature of an Almodóvar film.