22. Corporate Social Responsibility: Interaction between Market and Community

  1. D. Douglas Caulkins2 and
  2. Ann T. Jordan3
  1. Bengi Ertuna

Published Online: 2 OCT 2012

DOI: 10.1002/9781118325513.ch22

A Companion to Organizational Anthropology

A Companion to Organizational Anthropology

How to Cite

Ertuna, B. (2012) Corporate Social Responsibility: Interaction between Market and Community, in A Companion to Organizational Anthropology (eds D. D. Caulkins and A. T. Jordan), John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9781118325513.ch22

Editor Information

  1. 2

    Social Entrepreneurs of Grinnell, USA

  2. 3

    University of North Texas, USA

Author Information

  1. Bogazici University, Turkey

Publication History

  1. Published Online: 2 OCT 2012
  2. Published Print: 29 OCT 2012

ISBN Information

Print ISBN: 9781405199827

Online ISBN: 9781118325513

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Keywords:

  • anthropological model;
  • community;
  • corporate social responsibility (CSR);
  • diffusion;
  • global economy;
  • globalization;
  • global markets

Summary

This chapter explains the diffusion of and differences in corporate social responsibility (CSR) across different institutional contexts using the market and community realms of the cross-cultural model of economy of Gudeman. It focuses on the historical and cultural antecedents of the society-corporation relationship in order to understand the unique aspects of CSR practices of Turkish companies. The chapter first introduces theoretical basis of CSR. CSR is then placed within the anthropological model of economy. The anthropological model of economy is then applied to understand the local interpretation of CSR in a different context. Using Gudeman's model of economy, moral values of the business and the preferred style of social control of the economy are proposed to underlie the institutional mechanisms for creating and distribution of value in the economy.