5. Neurological Model of Organizational Culture

  1. D. Douglas Caulkins2 and
  2. Ann T. Jordan3
  1. Tomoko Hamada Connolly

Published Online: 2 OCT 2012

DOI: 10.1002/9781118325513.ch5

A Companion to Organizational Anthropology

A Companion to Organizational Anthropology

How to Cite

Connolly, T. H. (2012) Neurological Model of Organizational Culture, in A Companion to Organizational Anthropology (eds D. D. Caulkins and A. T. Jordan), John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9781118325513.ch5

Editor Information

  1. 2

    Social Entrepreneurs of Grinnell, USA

  2. 3

    University of North Texas, USA

Author Information

  1. The College of William and Mary, USA

Publication History

  1. Published Online: 2 OCT 2012
  2. Published Print: 29 OCT 2012

ISBN Information

Print ISBN: 9781405199827

Online ISBN: 9781118325513



  • cultural learning;
  • human brain;
  • image process;
  • meaning-creation;
  • network theory;
  • neurological model;
  • organization culture (OC);
  • organizational anthropology


This chapter discusses that the human brain is conceived as possessing a massive reference library or a depository of past image-induced neural firing patterns. The chapter examines three important paradigms in anthropology, namely: interactionism, instrumentalism, and interpretivism, that have helped frame anthropological studies of organization. By reviewing these paradigms, it offers some shared historical ground and common lexicon for organization culture (OC) research. The chapter then argues that it is time to rethink the conventional OC models by deploying the latest neurological and network-based research findings about the human brain's meaning-creation, emotionality, and sociality. It argues for investigating OC phenomena using neuroscientific methods and identifies this emergent subfield of cultural neuroscience regarding organizational culture and human brain function. Finally, the chapter presents an ethnographic observation of schematic conversion by deploying a case study of corporate retirement dinner party in a Japanese multinational company.