7. A Mixed-Methods Approach to Understand Global Networked Organizations

  1. D. Douglas Caulkins2 and
  2. Ann T. Jordan3
  1. Julia C. Gluesing

Published Online: 2 OCT 2012

DOI: 10.1002/9781118325513.ch7

A Companion to Organizational Anthropology

A Companion to Organizational Anthropology

How to Cite

Gluesing, J. C. (2012) A Mixed-Methods Approach to Understand Global Networked Organizations, in A Companion to Organizational Anthropology (eds D. D. Caulkins and A. T. Jordan), John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9781118325513.ch7

Editor Information

  1. 2

    Social Entrepreneurs of Grinnell, USA

  2. 3

    University of North Texas, USA

Author Information

  1. Cultural Connections, Inc., USA

Publication History

  1. Published Online: 2 OCT 2012
  2. Published Print: 29 OCT 2012

ISBN Information

Print ISBN: 9781405199827

Online ISBN: 9781118325513

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Keywords:

  • business anthropology;
  • digital diffusion dashboard;
  • ethnography;
  • global networked organizations;
  • information technology (IT);
  • mixed-methods approach;
  • network analysis

Summary

This chapter provides a demonstration of how a quantitative, automated approach and a qualitative, ethnographic approach can be used to investigate collaboration and innovation in a global networked organization by combining information technology (IT)-based network analysis and ethnography in a mixed-methods research approach. The chapter begins with a description of network analysis and an overview of the historical relationship of anthropology and network analysis. Next, examples illustrate how anthropology is already contributing to network studies, and a detailed case example demonstrates the application of a mixed-methods approach to understanding global organizing. The findings presented in this chapter illustrate the study results comparing two metrics on the “digital diffusion dashboard,” The Emotion and Team Collaboration, as an example of both the mixed-methods approach used in the advanced technology innovation (ATI) study.