15. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them

  1. Craig E. Carroll PhD
  1. Matthew W. Ragas PhD

Published Online: 4 APR 2013

DOI: 10.1002/9781118335529.ch15

The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation

How to Cite

Ragas, M. W. (2013) Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them, in The Handbook of Communication and Corporate Reputation (ed C. E. Carroll), Blackwell Publishing Ltd., Oxford, UK. doi: 10.1002/9781118335529.ch15

Editor Information

  1. The University of Texas, Austin, USA

Author Information

  1. DePaul University, USA

Publication History

  1. Published Online: 4 APR 2013
  2. Published Print: 3 JUN 2013

ISBN Information

Print ISBN: 9780470670989

Online ISBN: 9781118335529

SEARCH

Keywords:

  • agenda building theory;
  • agenda setting theory;
  • contingent conditions;
  • corporate reputation;
  • mass media;
  • media agenda

Summary

The ubiquitous nature of the news media today often means that the media plays a consequential role in shaping both which companies the public think about and how the public thinks about these firms, in terms of their organizational esteem and organizational attributes. Guided by the mass communication theories of agenda building and agenda setting, a growing body of research indicates that corporate communication efforts and news media coverage influence the public's impressions of companies. Of course, these effects on corporate reputation are not universal or all-powerful, but rather are moderated by various contingent conditions. This chapter reviews the agenda building and agenda setting literature in this domain, specifically the linkages between the various dimensions of corporate reputation and media content; synthesizes these findings; and then outlines paths for future research.