45. Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation

  1. Craig E. Carroll PhD
  1. Yungwook Kim PhD and
  2. Jungeun Yang PhD

Published Online: 4 APR 2013

DOI: 10.1002/9781118335529.ch45

The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation

How to Cite

Kim, Y. and Yang, J. (2013) Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation, in The Handbook of Communication and Corporate Reputation (ed C. E. Carroll), Blackwell Publishing Ltd., Oxford, UK. doi: 10.1002/9781118335529.ch45

Editor Information

  1. The University of Texas, Austin, USA

Author Information

  1. Ewha Womans University, South Korea

Publication History

  1. Published Online: 4 APR 2013
  2. Published Print: 3 JUN 2013

ISBN Information

Print ISBN: 9780470670989

Online ISBN: 9781118335529

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