Published Online: 17 OCT 2013
Copyright © 2014 John Wiley & Sons, Inc. All rights reserved.
The Encyclopedia of Cross-Cultural Psychology
How to Cite
Chung, L. C. 2013. Uncertainty Reduction. The Encyclopedia of Cross-Cultural Psychology. III:1303–1305.
- Published Online: 17 OCT 2013
When we encounter ambiguous or new situations with cross-cultural strangers, our interaction may be marked with varying levels of uncertainty. Uncertainty is uncomfortable and we are motivated to reduce these unpleasant feelings. Uncertainty refers to our inability to predict and/or explain the behavior, feelings, attitudes, and/or values of others. The higher our uncertainty levels, the more ineffectively we can communicate. Studying uncertainty as a theoretical principle to explain communication behavior is associated with Charles Berger, Richard Calabrese, William Gudykunst, and Geert Hofstede.
- intergroup relations;
- dimensions of culture;