11. Drowning in Data: A Review of Information Overload within Organizations and the Viability of Strategic Communication Principles

  1. Judith B. Strother3,
  2. Jan M. Ulijn4 and
  3. Zohra Fazal3
  1. David Remund1 and
  2. Debashis “Deb” Aikat2

Published Online: 15 OCT 2012

DOI: 10.1002/9781118360491.ch11

Information Overload: An International Challenge for Professional Engineers and Technical Communicators

Information Overload: An International Challenge for Professional Engineers and Technical Communicators

How to Cite

Remund, D. and Aikat, D. “. (2012) Drowning in Data: A Review of Information Overload within Organizations and the Viability of Strategic Communication Principles, in Information Overload: An International Challenge for Professional Engineers and Technical Communicators (eds J. B. Strother, J. M. Ulijn and Z. Fazal), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118360491.ch11

Editor Information

  1. 3

    Florida Institute of Technology, USA

  2. 4

    Open University of The Netherlands

Author Information

  1. 1

    Drake University in Des Moines, Iowa, USA

  2. 2

    University of North Carolina, USA

Publication History

  1. Published Online: 15 OCT 2012
  2. Published Print: 28 SEP 2012

ISBN Information

Print ISBN: 9781118230138

Online ISBN: 9781118360491

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Keywords:

  • overload phenomenon from an organizational perspective;
  • practical approach to information overload minimization;
  • data drowning, information overload affecting individuals;
  • organizational dynamics, and how information overload happens;
  • strategic communication principles, five steps in managing communication

Summary

This chapter contains sections titled:

  • Introduction

  • Defining Information Overload within Organizations

  • Evolution of the Information Overload Concept in Organizations

  • Implications of Information Overload within Organizations

  • Traditional Strategies for Addressing Information Overload

  • Strategic Communication Principles: A Viable Solution?

  • Putting Strategic Communication into Practice

  • Further Research

  • Conclusion

  • Acting as an Information Resource

  • Focusing on the Added Value of Information

  • Co-Creating Added Value in Interaction with Companies

  • A Final Observation

  • References